Privacy Policy
Last updated: 17 August 2026This policy explains how Arrowsmith Group ("we", "us", "our") collects, uses, and protects personal data submitted through the Brunswick Mill website (the "Site") when you make an enquiry, request a brochure, or otherwise contact us about apartments at Brunswick Mill, New Islington, Manchester. We are the data controller for the personal data described below.
What we collect
When you submit the enquiry form on this Site, we collect:
| Data | Why we collect it |
|---|---|
| Name | To address you correctly and identify your enquiry |
| Email address | To respond to your enquiry and send requested information (e.g. a brochure) |
| Phone number | To call you back about your enquiry, availability, or a viewing |
| Enquiry type & message | To route your enquiry to the right person and understand what you're asking about |
Separately from the form fields above, when you first arrive on the Site we record how you got here: any campaign tags attached to the web address you arrived on (for example "utm_source", "utm_campaign", "gclid" or "fbclid"), the page you landed on, and the address of the website that referred you. This is held in your browser's session storage and is discarded when you close the tab. If you go on to submit an enquiry, this campaign information is sent to our management team alongside it, so we can see which advert or channel produced the enquiry. It is not used to build a profile of your activity on other websites.
We do not collect payment information, financial details, or identity documents through this Site. Such information, if needed, is only ever collected later, directly by our sales team or your legal representatives, through separate, secure channels.
How we use your data
- To respond to enquiries about Brunswick Mill, including availability, pricing, and viewings
- To send brochures or other information you have specifically requested
- To contact you about other Brunswick Mill availability and offers
- To maintain records of enquiries for our sales and customer service processes
- To measure which adverts and channels produce enquiries, so we can advertise more effectively
Our legal basis for responding to your specific enquiry is our legitimate interest in dealing with a direct request you have made to us, and, where a purchase is being discussed, the steps necessary to enter into a contract with you. No separate consent is required for this — submitting the form is itself a request for us to get in touch.
Where we contact you about other Brunswick Mill availability or offers beyond your original enquiry, we rely on the "soft opt-in" provision under the Privacy and Electronic Communications Regulations (PECR), which applies because you are already in discussion with us about buying a similar product from us. You can opt out of this at any time, free of charge, by calling +44 161 870 6900 or emailing info@brunswickmill.com — we will not contact you again for this purpose once you do.
Who we share it with
Enquiry form submissions are delivered to us using Web3Forms, a third-party form-processing service that transmits your submission from this website to our team's inbox. Web3Forms acts as a data processor on our behalf and does not use your data for its own purposes. We do not sell, rent, or otherwise share your personal data with third parties for their own marketing purposes.
Where you have reached us from one of our adverts, Google (Google Ads) and Meta Platforms Ireland Limited (Facebook and Instagram) are told that an enquiry was submitted, so that we can measure which adverts actually generate enquiries. Google additionally receives your name, email address and phone number in an encrypted ("hashed") form, in order to match your enquiry to the advert you clicked. Neither company receives the content of your message. This is explained in more detail under "Analytics, advertising & cookies" below.
This page also embeds a Google Maps view of the development's location. If you interact with the map, Google may set its own cookies in accordance with Google's Privacy Policy. We do not control this data collection.
Analytics, advertising & cookies
We use Google Analytics (via Google's "gtag.js" tag) to understand how visitors use this Site — for example, which pages are viewed, how long visitors stay, how they arrived here, and interactions such as tapping a phone number to call us. This involves Google Analytics placing cookies in your browser and collecting information such as your approximate location (derived from your IP address), device and browser type, pages visited, and which on-page elements you interact with. This data is processed by Google in accordance with the Google Privacy Policy, and helps us improve the Site and understand which parts of it drive enquiries — it is not used to identify you personally.
The same Google tag also carries Google Ads conversion tracking. If you arrive here from one of our Google adverts and then submit the enquiry form, the tag reports back to our Google Ads account that an enquiry took place and which advert click it came from. This lets us see which adverts and search terms genuinely produce enquiries rather than just clicks.
This conversion tracking uses a Google feature called enhanced conversions. When you submit the enquiry form, the name, email address and phone number you entered are converted in your own browser into an irreversible encrypted code (a SHA-256 "hash") before being sent to Google — Google does not receive these details in readable form, and it is not sent the content of your message. Google compares that code against the equivalent code for its own signed-in users in order to confirm which advert click led to your enquiry, and is permitted to use it only for our conversion measurement. We rely on our legitimate interest in accurately measuring the performance of advertising we pay for; you can object to this at any time using the contact details below, or prevent it by blocking cookies and tracking as described below.
We also use the Meta Pixel, a measurement tag provided by Meta Platforms Ireland Limited (Facebook and Instagram). It records that a page on this Site was viewed, and that an enquiry form was submitted, along with technical information such as your IP address, browser and device type, and — if you are signed in to Facebook or Instagram in the same browser — an identifier Meta can match to your account. We use this to measure which of our Instagram and Facebook adverts lead to enquiries and to improve how those adverts are targeted, and it may result in Meta showing you adverts for Brunswick Mill on its platforms. As with Google Ads, the Pixel is not sent the name, email address, phone number, or message you type into the enquiry form. Meta handles this data as a controller in its own right, under the Meta Privacy Policy.
None of this happens until you agree to it. When you first arrive, a banner asks whether you accept analytics and advertising cookies. Until you accept, no analytics or advertising cookies are stored, the Meta Pixel is not loaded at all, and no enhanced conversion data is sent to Google. Refusing is a single click and has no effect on your ability to browse the Site or submit an enquiry — the enquiry form works exactly the same either way. You can change your decision at any time via in the footer of any page.
Separately from that choice, you can also refuse or remove these tags in your browser:
- Block or clear cookies, or block third-party cookies and tracking, in your browser settings — this prevents all of the above
- Opt out of Google Analytics across all websites with the Google Analytics Opt-out Browser Add-on
- Control how Google uses your data for advertising at My Ad Center
- Control how Meta uses your data for advertising in your Facebook & Instagram ad preferences
How long we keep it
We retain enquiry data for as long as reasonably necessary to respond to your enquiry and, if you proceed with a purchase, for the duration of that relationship and any statutory retention period that follows. Where you have not proceeded with a purchase, we retain enquiry records for a limited period for legitimate business record-keeping, after which they are deleted.
Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request erasure of your data
- Object to or restrict our processing of your data
- Withdraw consent to marketing contact at any time
- Request a copy of your data in a portable format
- Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, contact us using the details below.
Contact us
For any questions about this policy or how we handle your data, email info@brunswickmill.com or call +44 161 870 6900.
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